A PRAGMATIC ANALYSIS OF CHRISTIAN HANBILLS AND POSTERS
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- Recommended for : Student Researchers
- NGN 5000
Abstract
This study is designed to examine how effectively Christian Handbill and posters in Abuja communicate religious message. In other words it looks into whether the posters are designed in a way the audiences understands them. It also explores the strategy employed to design religious posters and billboards.
Since the major concern of the research is to know how effectively the billboards transmit the intended message towards the respondents, 100 respondents are randomly selected as research participants. Questionnaire is used as a major data-gathering instrument. Besides, to substantiate the study churches’ communication planners and programme officers are purposively selected. Interview is conducted with churches’ communication planners and programme. Accordingly, the data gathered is analyzed by using different methods of data analysis, like: descriptive approach for qualitative data and using frequency and percentage for quantitative data.
The result shows that unsuccessful message transmission of Christian Hanbill and posters is related significantly with inadequate skill of message designing proficiency of churches’s communication planners. Generally, it is noted that the target audience have not participated in message designing and in the decision process, which contributes for unsuccessful message transmission. This result of the study, therefore, proves unsuccessful communication flow through Christian Hanbill and posters.
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